HUB PRESS RELEASE:
LOS ANGELES – The Hub TV network, a television network for kids and their families, will celebrate the wedding event of the year with a very special two-episode presentation of the animated hit series “My Little Pony Friendship is Magic,” Saturday, April 21 (1-2 p.m. ET) a series produced by Hasbro Studios. Two half-hour, back-to-back episodes will culminate with a spectacular wedding in the beloved series that has become a pop culture phenomenon, with a passionate and broad fan following.
As part of the celebration of the episode, TV actress/author, wedding aficionado — and mom — Tori Spelling (“Beverly Hills 90210,” “Tori & Dean: sTORIbook Weddings”) will be featured in The Hub’s interstitial programming in addition to hosting a celebrity “bridle” shower event.
“My Little Pony Friendship is Magic,” set in the magical land of Equestria, a kingdom populated by colorful ponies, follows the studious young unicorn Twilight Sparkle and her five pony friends as they teach one another about the most powerful magic of all, the magic of friendship! In the two-part episode “A Canterlot Wedding,” the kingdom is in a frenzy preparing for the wedding of Princess Celestia’s niece, Princess Cadance, to Twilight Sparkle’s brother, Shining Armor. However, Twilight Sparkle discovers a dark secret about the bride that could ruin her brother’s “happily ever after.”
To capitalize on the growing excitement that is swirling around what legions of “My Little Pony Friendship is Magic” fans are calling “the wedding of the year,” The Hub will launch a robust marketing and publicity effort to reach the audiences of all ages who are captivated by “My Little Pony Friendship is Magic.” The series, produced primarily for children, has become a sensation across generations.
The special wedding-themed programming event will be supported with both traditional and non-traditional off-channel media, designed to drive tune-in as well as viewer engagement with exclusive digital content available at an all-new mini-site, Hubword.com/royalwedding. Launching on April 2, the mini-site will feature six all-new, interactive, wedding-themed games based on each of the show’s beloved primary characters as well as a downloadable “viewing party pack” that includes printable party invitations, wedding hats, coloring pages and stickers. Additionally, The Hub’s Facebook and Twitter (@HubTVNetwork) platforms will provide sneak peeks of the royal wedding episode and extend the viewing experience with additional activities to engage the series’ growing fan base.