During a recent visit at 3D camera and production house 3ality, 3D experts discussed the making of recent and upcoming 3D films: Katy Perry: Part of Me, The Great Gatsby, and Avatar 2.

Panel moderator David Cohen said of some current 3D trends with production companies and movie studios is, “You can charge extra for 3D if its good or terrible”. Some trends are doing just enough 3D to get the “upcharge”. You have a lot of film makers that don’t care. That is reflected in 3D that is “indifferent”, or “bad 3D’.

But, Cohen stated, you also have filmmakers that are really committed. Examples of this are Martin Scorsese with “Hugo” and James Cameron said that he ramped the 3D way down for “Avatar” and it will be much stronger in the next one. He wasn’t sure how people would react to a 2hr 47 min 3D movie. “In ‘Brave’ there is no commitment to 3D. Some of the 3D looks terrible because they’re panning all over the place.”

Ted Kenney, a 3ality Technica 3D Director and Producer spoke on the topic of 3D as a language. Kenney stated, “Ultimately, it’s just a language Its impactful to feel like you’re there. We can change that language. So if you want to look like we’re looking in more, we can move that depth so it seems further away. It gives the appearance to looking in at something verses being right there. So that language needs to be explored.”

Owner of 3ality, Steve Schklair commented on the upcoming 3D film “The Great Gatsby” directed by Baz Luhrmann (Romeo + Juliet, Moulin Rouge!) “He was not making a movie that he was making for 2D. He was specially making this movie to work in 3D. He knew the 2D version would work no matter what. I know that is a film to go out and see to see whether that theory worked. The 3D trailer is magnificent. There’s this war scene -that shot lingers for 1 minute and a half. You would never do that in 2D. It just wouldn’t be all that interesting. That shot is fascination.”

The Great Gatsby

Katy Perry’s first 3D music video – Wide Awake

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