Press Release
Twentieth Century Fox Home Entertainment

LOS ANGELES, CA. (October 5th, 2010) – Director James Cameron is unlocking the secrets of Pandora and taking fans on a guided tour of his vision with the highly anticipated release of AVATAR Extended Collector’s Edition on Blu-ray and DVD releasing November 16th in North America and rolling out in various International Markets November 12th. These exclusive Extended Collector’s Editions come with iconic, collectible packaging to get fans to experience Pandora like never before.

“I told our team — let’s do the ultimate box set of Avatar, with everything in it the fans could possibly want. There’s an extended length cut that’s sixteen minutes longer, plus documentaries, behind the scenes featurettes, artwork and over 45 minutes of deleted scenes. Everything worth putting into a special edition is in this set,” said James Cameron.

The three-disc AVATAR Extended Collector’s Edition Blu-ray and Theatrical Special Edition Re-Release DVD will both feature the original theatrical release, a special edition re-release, family audio track with all objectionable language removed and new collector’s extended cut with sixteen more minutes including an exclusive alternate opening Earth scene. Viewers will journey to the depths of Pandora with filmmakers during “Capturing Avatar” an in-depth feature length documentary covering the 16 year filmmaker journey including all new interviews with James Cameron, Jon Landau and cast and crew exploring James Cameron’s unique vision for the film seen by more than 310 million people worldwide.

The AVATAR Extended Collector’s Edition Blu-ray will also have even more bonus material and interactive viewing. Fans can dive further into the world of the Na’vi and experience behind the scenes, with a “master class” on the production of the film. Viewers can experience the full film in three stages of production: Performance Capture, Template (1990’s video game version) and Final as well as a composite of all stages in “Pandora’s Box”. This will be supported with interviews by Jim Cameron and the filmmakers and serve as a “master class” on the making of AVATAR.

The Oscar and Golden Globe winning epic is the highest grossing film of all time, taking in over $2.7 billion in worldwide box office. It is also the top-selling Blu-ray disc of all time.

AVATAR collector’s edition release street date is November 16, 2010. Fans can pre-book their orders starting October 10,2010.