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UNIVERSAL CITY, CA – NBC has signed-on reality show producers , John de Mol (Big Brother, Fear Factor) and Mark Burnett (Survivor, The Apprentice) – and unscripted TV producers Warner Horizon Television (The Bachelor franchise, Randy Jackson Presents America’s Best Dance Crew) -to bring American television audiences Dutch singing competition show import “The Voice of America” (working title).

“The Voice of America” is modeled after successful Dutch version, “The Voice of Holland”, the number one talent competition show in Holland over “X Factor” and “American Idol”.

Four celebrity artists each will form teams of singers that they will coach and mentor throughout the competition. Singers will be eliminated until each celebrity has one team member left who will compete in the finals to be named “The Voice of America” in a live finale.

Unlike “American Idol”, celebrity coaches will have to determine who they’d like to mentor by selecting them in a blind audition. They will be able to hear the talent but not see them. If more than one coach selects the same talent, then the contestant must choose which coach they’d like to work with. Contestants that are not selected are eliminated.

A “battle phase” is next where coaches select two singers from their team to pit against each other in a sing-off of the same song in front of a studio audience. Based on these performances, coaches select which talent they will decide to keep, and who will be sent home.

Finally, singers left will perform during live performance shows where, like “American Idol”, the television audience will vote to select who will move on from each team and who will be eliminated. The grand prize is a recording contract.

This show also includes makeovers of talent vocally and physically. “The Voice of America”, is scheduled to premiere on NBC in Spring 2011. The host of the show has not been announced.



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